About the CEO
Crystal Batson

With over 25 years of experience in customer service, Crystal is passionate about supporting businesses by fostering meaningful relationships and driving impactful outcomes through genuine communication and strategic insight.
As the owner of VirtAssistNow, a virtual assistance company, she goes beyond traditional admin support by identifying growth opportunities, developing strategic initiatives, and building strong partnerships. By understanding market dynamics and customer needs, she creates effective solutions that help businesses thrive.
Crystal is committed to enhancing market presence and driving business growth, leveraging her expertise to empower teams, craft strategic plans, and deliver transformative results—all while providing seamless operational support that allows business owners to focus on what they do best.